Intonation and Stress Types for English Pronunciation

Improving sentence intonation is one of the key elements in English pronunciation. The four basic types of word stress that lead to proper intonation in English are: Tonic stressEmphatic stressContrastive stressNew information stress Tonic Stress Tonic stress refers to the syllable in a word which receives the most stress in an intonation unit. An intonation unit has one tonic stress. Its important to remember that a sentence can have more than one intonation unit, and therefore have more than one tonic stress. Here are some examples of intonation units with the tonic stress bolded: Hes waitingHes waiting / for his friendHes waiting / for his friend / at the station Generally, the final tonic stress in a sentence receives the most stress. In the above example, station receives the strongest stress. There are a number of instances in which the stress changes from this standard. Emphatic Stress If you decide to emphasize something, you can change the stress from the principal noun to another content word such as an adjective (big, difficult, etc.), intensifier (very, extremely, etc.) This emphasis calls attention to the extraordinary nature of what you want to emphasize. For example: That was a difficult test. - Standard statementThat was a difficult test. - Emphasizes how difficult the test was There are a number of adverbs and modifiers which tend to be used to emphasize in sentences that receive emphatic stress: ExtremelyTerriblyCompletelyUtterlyEspecially Contrastive Stress Contrastive stress is used to point out the difference between one object and another. Contrastive stress tends to be used with determiners such as this, that, these and those. For example: I think I prefer this color.Do you want these or those curtains? Contrastive stress is also used to bring out a given word in a sentence which will also slightly change the meaning. He came to the party yesterday. (It was he, not someone else.)He walked to the party yesterday. (He walked, rather than drove.)He came to the party yesterday. (It was a party, not a meeting or something else.)He came to the party yesterday. (It was yesterday, not two weeks ago or some other time.) New Information Stress When asked a question, the requested information is naturally stressed more strongly. For example: Where are you from? - I come from Seattle, in the USA.What do you want to do? - I want to go bowling.When does class begin? - The class begins at nine oclock. Use these various types of stress to help improve your pronunciation and understandability.

Marketing Mix For The Small Business - 2299 Words

Which is the most important element of the marketing mix for the small business you have chosen? Task 4 (1.4) Which is the most important element of the marketing mix for the small business you have chosen? You could: †¢ choose a small business †¢ Using primary research and/or secondary research, investigate the four different elements of the marketing mix - Price, Product, Promotion and Place – used by the business †¢ identify how the elements of the marketing mix are used in this business †¢ Present useful information/data to support the points you are making †¢ analyse the different ways in which the elements of the marketing mix are important for the business †¢ using your analysis, arrive at a supported judgement that states the most important element of the marketing mix for this business. There are 4 different sections of the marketing mix. They are Place, People, Product and Price. Promotion-You must ensure that your business is correctly and positively advertising its products/services. Place- You must ensure you have positioned and are able to distribute the product in a place that is accessible to potential buyers. Price- How much do customers buy for a product or service. Product- The features and appearances of services or goods. Milanos is an Italian family owned takeaway shop which is situated in Fochabers, Moray in Scotland. Milanos offer an extensive menu ranging from pizza and kebabs to Italian homemade pastas and desserts. In this essay I will beShow MoreRelatedSegmentation, Targeting and Positioning – Achieving a Successful Marketing Mix.1482 Words   |  6 PagesSegmentation, targeting and positioning – achieving a successful Marketing Mix. Creating and planning our own business we have to remember that the business is composed of variety of things which support one another. Our goal should be preparing a good marketing strategy which is a part of general strategy of our business. The marketing strategy contains segmentation, targeting and positioning what is a plan how our company will work in chosen market to gain our goals. Segmentation, targeting andRead MoreSuccessful Marketing Strategies Essay1019 Words   |  5 PagesMarketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup busi nessRead MoreAnalysis of the Effectiveness of Company’s Market Strategy1381 Words   |  6 Pages The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or evenRead MoreAs An Entrepreneur Who Has Formed A New Small Business1003 Words   |  5 Pageswho has formed a new small business I understand the need for a marketing strategy. A marketing strategy identifies the planned marketing programs, all the marketing activities that a business will use to achieve its marketing goals, and when those activities will occur (Ebert and Griffin 349). A marketing strategy is all about planning the marketing mix, which includes product, price, place, and promotion. But, first selecting and analyzing a target market for the marketing mix and product is bestRead MoreMarketing Mix1280 Words   |  6 PagesAbstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four Ps to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weightsRead MoreMarketing Mix MKT421: Southwest Airlines1187 Words   |  5 PagesMarketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader, marketing is a part of the business. Because there are many ways to fulfill the needs of the custome r, a straight-forward approach is to consider the four Ps of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketingRead MoreSmall Business Strategy And Offer A Model Approach1352 Words   |  6 PagesAbstract One of the most critical activities for a business is to gain and sustain a competitive advantage. This activity can be difficult and time-consuming, especially for a small business where there are many businesses already established in the same industry. Unfortunately, some new business owners do not understand how to gain a competitive advantage or they fail to recognize how important doing this can be for the success of their company. Some new ventures do not secure a market positionRead MoreImportance of Marketing in the Ultimate Fighting Championship1295 Words   |  6 Pagesthe marketing mix, and how they are utilized by the mixed martial arts promotion The Ultimate Fighting Championship. I will also discuss the effect of their current marketing stratagem, and the impact to their booming business. Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growthRead MoreIntegrated Marketing Communications1456 Words   |  6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimalRead MoreUnited Parcel Service: Market Analysis1842 Words   |  7 PagesUPS using the marketing mix, and with special attention to the way that the marketing mix is implemented differently in the different markets UPS serves. The four markets given the most attention are the four countries in which UPS has major hubs the US, Canada, Germany and China. Description of the Company United Parcel Service (UPS) was founded in 1907 as a messenger company, and has built upon that core service offering for the last 105 years. The company describes its business as enabling

Evolution of Gender Roles - 1706 Words

Gender roles have changed immensely in the United States throughout the last century, especially within society. Men and women were viewed differently back in the 1900s as two separate genders and having two separate roles to live by as compared to men and women in the 21st century. Women in the early 1900s were expected to stay home to cater for her husband’s needs while they went to work, or in most homes, were away to serve at war. Men had all the privileges women could not have or do. Women did not have the right to vote, limited rights to property and divorce; it was as if men and women were living segregated lives as black and white people lived. Living in a home of double standards, I disagree with the idea of patriarchy, I†¦show more content†¦Sexual liberation originally started amidst college-hippies and gradually spread out to the rest of America, this was caused by women’s change and curiosity of sexuality and the freedom for sexual expression. With people exploring sexual preferences, the birth of the lesbian and gay movement was created along with other outcomes of the sexual revolution. In conclusion, the revolution gave people two ways of viewing sexuality; first was giving the image of effort in sexual research and overture with birth control. The other side of sexual revolution was seen by the men and women, whose behaviors were out of line, expressed their sexual desires through media and sold their bodies by means of pornography. How did people manage to prevent procreation during the sexual revolution? Some did not do anything and let nature take its course thus the time â€Å"baby-boomers† came to exist. Others did not want to take the risk of conception happening so they became dependent of the birth control pill or â€Å"the pill† for short. The birth control pill was claimed to be the reason for the start of the sexual revolution. The act of having sex now is not seen as such a big deal as it was in the 1960s, everyone is doing it and birth control is saving their lives. Some women have other excuses for the use of the pill such as acne control, but I beg to differ. The birth control pill was a device conservatives feared of, they knew that using the pill womenShow MoreRelatedThe Evolution of Gender Roles and its Role in Society1505 Words   |  7 Pages When thinking of gender roles in society, stereotypes generally come to mind. Throughout history these stereotypes have only proven to be true. Major historical events have had a huge impact on the way men and women are seen and treated. In this way, women have always been secondary to males and seen as the fragile counterparts whose job is to take care of the household and most importantly, be loyal to her husband no matter the circumstance. Gender roles throughout history have greatly influencedRead MoreResearch Proposal : Gender Equality899 Words   |  4 PagesResearch Proposal: Gender Equality in America For my research project, I would like to show the evolution of gender equality that has occurred in American society in the workplace. The disparity of status and privileges between men and women has existed since the end of the World War II. Although America has made progress concerning the acceptance of social issues such as same sex relationship and marriage, people are still unwilling to acknowledge that gender inequality is still rampant among ourRead MoreMass Media And Gender In The 1950s752 Words   |  4 Pagesinfluenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, â€Å"television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages† (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution ofRead MoreEssay on Historical Roles of Men and Women in Leadership1231 Words   |  5 Pagesleadership gender roles might actually start to make sense. The previous sentence was not an error in thought or printing. Much of modern analysis of gender perspectives in leadership and the roles of men and women seem to forget the thousands of years of history and the more recent, evolution of gender equality, which has taken place to get to where we are at present day. The key word is evolution; we are slowly but steadily evolving into a better and more efficient society through gender equalityRead MoreDeveloping Science And Technology Like Agriculture Made It915 Words   |  4 Pagesincreasing throughout the past years. Even Though society is in a risk that the earth is able to only feed so many of us, yet as we are in our altar of supremacy we are destroying earth rather than conserving it for the years to come, and for animals evo lution. First of all, by living captive to the Taker story we assume that the world belongs to man, which makes mankind feel superior to what is among earth. As result, we are destroying the world by wanting to live the â€Å"right way† which would be by Read MoreFantomina: the Manipulator of Situations1503 Words   |  7 Pagesmonastery in France. Haywood’s Fantomina represents an important moment in the evolution of gender constructions in the eighteenth century.This research essay is from short story Fantomina.Eliza Haywood Fantomina perceives that gender categories can easily be changed by showing that nothing is ever fixed.You have the power to manipulate any situation you are faced with. There are many instances where the reversal of gender categories is highlited. On page 1458,Haywood says ‘She was young,a strangerRead MoreEssay about Historical roles of men and women in leadership 1217 Words   |  5 Pagesleadership gender roles might actually start to make sense. The previous sentence was not an error in thought or printing. Much of modern analysis of gender perspectives in leadership and the roles of men and women seem to forget the thousands of years of history and the more recent, evolution of gender equality, which has taken place to get to where we are at present day. The key word is evolution; we are slowly but steadily evolving into a better and more efficient society through gender equalityRead MoreThe Role Of Roles Of The Formation And Development Of Gender Roles959 Words   |  4 Pages Although environment does play an important role in the formation and development of gender roles, it is not the only influence of gender roles. Biology also plays an important part in the determination of gender roles. In 1978, Braggio et al gathered data on the topic of cross specie observational study on the comparisons of the behavior of children, juvenile chimpanzees, and juvenile orangutans (Jarvis 269). The results showed a consistency of males performing a higher RT (physically vigorousRead MoreGender Roles And Gender Stereotypes1102 Words   |  5 PagesDefined Gender Roles Creating a Lack of Reality in Children’s Literature Distinction is a concept that is learned at a very young age. It is used as a tool to distinguish between race, religion, language, age and especially gender. Where certain topics regarding race and religion may be considered more taboo, the definition of gender is always open for discussion but it is not always depicted in all forms of the word. Children can feel isolated if they cannot relate to individuals they look up toRead MoreMen Vs. Women in Advertisements Essay741 Words   |  3 Pagesdifferently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because

Role and Function of a Project Manager

Question: Discuss about the Role and Function of a Project Manager. Answer: A project manager plays the vital role for his dedicated team and he or she needs to communicate effectively with the group member's regarding the concerned project. It is very important for any of the project managers to understand the desired needs and the requirements of the project (Cornelissen). A project manager is a concerned person who executes a lot of responsibility for the planning, designing, execution, monitoring, closing as well as controlling the entire project (Gido Clements). There are several functions of a project manager, but there are four of the most important functions, they are planning, organizing, leading and controlling the entire workplace and the project. Planning It is considered to be the most crucial duty of a project manager as it includes what needs to be done and in what ways. It is evident to know that this is an iterative process which took place throughout the entire life cycle of the project (Havewala). There are some of the key planning duties which are as follows: Defining the desired clarity of the concerned project Development of the concerned project plan Development of the desired policies as well as the procedure required to carry out the concerned project including the team members Developing the entire schedule for the concerned project in the timeframe provided Organizing It is all about the establishment of the teams desired structure for the execution of the concerned project (Havewala). The project manager sets up the desired tasks as well as the other duties of the different team members in order to carry out the task successfully (PMBOK). There are some of the crucial roles of the project manager while organizing the desired structure for the concerned firm, they are as follows: Determination of the organizational structure for the entire team involved within the project Identification of the roles as well as the positions of the different team members involved Identification of the services which are to be offered by the external firms Positions of the staff within the concerned project Leading It has been seen that the execution of the different tasks involved in the project have some difficulties and therefore it becomes the crucial responsibility of the project manager to carry out the entire work with great ease. The leading of any of the project is one of the difficult jobs as well as challenging one for the newly appointed project managers. There are two of the most important elements for any of the project manager concerned, they are skills as wells the effective process of the communication the project manager should be able to understand the desired needs of the employees and also he or she should be able to make them work according to the needs of the concerned firm (Jacobs). Furthermore, the project manager needs to motivate the team members and one of the most crucial things is to reduce the conflicts' if any conflict persists then it may hamper the entire project (Fabozzi and Markowitz). The manager should set up the preferred direction for the team, able to co ordinate the different activities, motive the team members as well as should be able to perfectly assign the task to the deserving team member as per his or her capability. Controlling It is the most crucial part for the successful completion of the concerned project. The project manager needs to synchronize all of the tasks involved in the project in order to keep the project on the right track. There are three of the most significant points which are needed to keep the project on the right track, these re-measuring, evaluating and the correction of the errors within the execution of the project (PMBOK). The project manager needs to check all the progress within the tasks allocated to the different team members as this will help identifying the completion of the project to the desired extent (Gido Clements). The evaluation within the project means the determination of the concerned causes for deviation from the preferred plan (Sensmeier 2). Finally, the project needs corrective actions and this can be done by the project manager in order to bring out the desired effectiveness of the entire project ("Stroke: Latest Treatment Options in Acute Management"). The proj ect manager needs to monitor the project with great ease as this will help in bringing out the desired effectiveness and the efficiency of the concerned project. Furthermore, the project manager should have the desired ability to coordinate the entire task with the different members involved within the group as this will help in bringing out the positive outcomes for the concerned firm. The performance of the different team members needs to monitor by the project manager as to enhance the effectiveness of the project. References "Stroke: Latest Treatment Options In Acute Management".The Pharmaceutical Journal(2015): n. pag. Web. (Gido Clements), (Gido Clements).Project Management, 5Th Edition. 5th ed. Standford, USA: Microsoft Corporation, 2016. Print. Cornelissen, Bob.Mastering System Center 2012 Operations Manager. Indianapolis, Ind.: Wiley, 2013. Print. Fabozzi, Frank J and H Markowitz.The Theory And Practice Of Investment Management. Hoboken, N.J.: John Wiley Sons, 2011. Print. Havewala, Porus Homi.Oracle Enterprise Manager Cloud Control 12C. Birmingham: Packt Publishing, 2012. Print. Jacobs, Charles S.Management Rewired. New York, N.Y.: Portfolio, 2009. Print. PMBOK, PMBOK. "Chegg Ereader".Reader.chegg.com. N.p., 2016. Web. 12 July 2016. Sensmeier, Joyce. "The Latest? A Shift From Operations To Outcomes".Nursing Management (Springhouse)NA; (2009): 2. Web.

Some Social Factors like Engagement in Smoking Habits and Physical

Question: Discuss About Some Social Factors Like Engagement In Smoking Habits And Physical? Answer: Introducation: In the first article by Han et al., 2015, the effects of socioeconomic factors on lifestyle, especially the development of obesity. The variation in the environment, basically the social and economic factors determine the amount and composition of the food that a specified population eats. This, therefore, has got effects to their likelihood of developing obesity of becoming overweight. In this article, the author determined the relationship between the social and economic factors versus waist circumference and basal metabolic rate in young men. The study supports the fact that some social and economic lifestyles predispose men to the high basal metabolic rate linked to obesity. Moreover, some social factors like engagement in smoking habits and low physical exercises determine the fat distribution all over their bodies in young men. As Linke et al., 2016 argues, there is a positive correlation between social habits like smoking and development of obesity. This is a clear indication that in low socioeconomic status, the diet composition is not paid much attention because people cannot afford a balanced diet. In the end, they consume sugary, fatty and carbohydrate filed foods which increase their body metabolic index at early ages. The socioeconomic status of people may exist in an inverse manner, whereby obesity was high in rich men and uneducated women. This is because the rich men are too busy to take a balanced diet and may opt for fast foods and less physical activity, while uneducated women have no knowledge of nutrient composition in a diet. In the second article by Sacks et al., 2015, the role of advertisements in the popularity of unhealthy foods in the market is. The author indicates that most of the unhealthy foods non-communicable in the market is not healthy and can cause risks of obesity development. The popularity of such foods is due to the advertisements which are made in the public domain, indicating their increased popularity. In other cases, these advertisements offer promotions and discounted prices, a strategy which attracts most consumers. The popularity of these foods is because they sell very fast and are easy to prepare, hence the providers make huge profits. However, the media is blamed for the nature of their advertisements which increases the popularity of these foods. The government is thus tasked with regulating the nature of the advertisement content. I believe that it's true that most companies do not adhere to the advertisement policies in respective countries. As a result, the popularity of so me of these foods which are termed as junk foods' are linked to non communicable diseases like obesity among children. The government is thus tasked with ensuring that the advertisement of such foods among the children is regulated. This will help in curbing of these diseases early enough to prevent the government expenditure on treatment and management of these diseases later in life. In the third article, by Lobstein et al., 2015, the issues discussed are the seriousness of adolescent and childhood obesity globally. The facts presented indicate that in the USA the childhood obesity has increased within a short time. A similar case is reported for the low-income countries where under nutrition is very high. In this case, I believe that the economic status does not play a major role in childhood and adolescent obesity development. As a result, it is likely that nutrition composition and the state of physical activity plays a major role in the prevalence of obesity. Therefore any efforts made to counter the development of obesity should target to encourage the consumption of balanced diet, avoid junk foods and engagement in physical activities. The governments globally are also tasked with regulating the marketing and distribution of some nutrient poor foods like fast foods and breast substitute among others. As Mura et al., 2015 advocates for physical activities to be adopted in schools so as to counter the possible development of obesity and other lifestyle diseases. In my view, I would recommend that feeding programs be introduced in schools so that the nutritional quality of the food consumed by children and adolescents can be controlled from a single point. In the fourth article by Tyrrell, J., et al., 2016, the interplay of various socioeconomic factors and height and body mass index which in turn may predispose person to obesity is discussed. The socioeconomic contribution of body mass index and height of an individual is determined using the Mendelian randomization method. Thus the body mass index and height have a critical function in predicting the social and economic position of a person. For instance, the author reported that the body mass index predicts deprivation and income for women, while the height determines the job class, education, and income in men. However, I disagree with this argument because there is some heights and body mass index which have an inverse effect on the socioeconomic factors. It is possible to find tall women who have a high income while men who are rich or poor can be tall or short and have either a high or low body mass index. References Han, T. S., et al., 2015, Associations of obesity with socioeconomic and lifestyle factors in middle-aged and elderly men: European Male Aging Study (EMAS). European journal of endocrinology, 172(1), 59-67. Sacks, G., et al., 2015, Comparison of food industry policies and commitments on marketing tochildren and product (re) formulation in Australia, New Zealand and Fiji.Critical Public Health, 25(3), 299-319. Tyrrell, J., et al., 2016, Height, body mass index, and socioeconomic status: mendelian randomisation study in UK Biobank. bmj, 352, i582. Lobstein, T., et al., 2015, Child and adolescent obesity: part of a bigger picture. The Lancet, 385(9986), 2510-2520. Mura, G., et al., 2015, Physical activity interventions in schools for improving lifestyle in European countries.Clinical Practice Epidemiology in Mental Health, 11(1). Linke, S.E., Strong, D.R., Myers, M.G., Edland, S.D., Hofstetter, C.R. and Al-Delaimy, W.K., 2016. The relationships among physical activity, sedentary behaviour, obesity and quitting behaviours within a cohort of smokers in California. Public Health, 141, pp.232-240.